About Me

Welcome to my personal home page, where you can find information about myself and my professional experiences.

I am currently an associate professor in the Division of Management and Education at the University of Pittsburgh at Bradford. I received my Ph.D. in Business Administration from Washington State University, where I also received my M.B.A. degree in Information Systems and Finance.

I have taught a variety of information systems (IS) courses such as Systems Analysis and Design, e-Commerce, IS strategy, IS Research Methods, Data Analytics, Emerging Technologies and Innovation, Objected-Oriented Programming, Intro to Advanced Web Development, Database Management System, Data and Information Structures, Business Intelligence, Business Computing, Project Management, etc.

My research mostly focuses on the social aspects of information systems and the dynamics of humans and groups interacting with information technology. My research has appeared in a number of refereed journals, such as Journal of Organizational and End User Computing (JOEUC), Information Resources Management Journal (IRMJ), Computers in Human Behavior (CHB), Communication Education, etc. I served as a reviewer for Journal of Organizational Computing and Electronic Commerce (JOCEC), CHB, JOEUC and also a number of international conferences such as ICIS, ECIS, AMCIS, PACIS, DSI, etc.

Before received my M.B.A. and Ph.D. trainings, I had worked six years in the telecommunication industry as an engineer, project manager, and technical sales manager.

Refereed Journal Article

  • Wei, F., Wang, Y. K., Fass, W., An experimental study of online chatting and notetaking techniques on college students' cognitive learning from a lecture. Computers in Human Behavior 34: 148-156 (2014)
  • Wei, F., Wang, Y. K., Klausner, M., Rethinking College Students' Self-regulation and Sustained Attention: Does Text Messaging during Class Influence Cognitive Learning?, Communication and Education, 61(3), 2012
  • Wei, Flora and Wang, Y. K., Rethinking Students’ Silent Messages: Can Teacher Verbal and Nonverbal Immediacy Moderate Student Use of Text Messaging in Class?, Communication Education, 59(4), 2010
  • Wang, Y. K. and Datta P., Investigating Technology Commitment in Instant Messaging Application Users, Journal of Organizational and End User Computing (JOEUC), 22(4), 2010
  • Wang, Y. K. and Datta P., A Technology Commitment Model Of Post-Adoptive Behavior, Information Resources Management Journal (IRMJ), 23(4), 2010
  • Wang, Y. K. and Datta P., The Mediating Role of Virtual Experience in Online Purchase Intentions, Information Resources Management Journal (IRMJ), 22(4), 2009

Refereed Conference Proceedings

  • Wang, Y. K. and Datta, P., Decomposition of Virtual Product Experience in Consumer Online Purchasing - A Preliminary Study, Proceedings of the Americas Conference on Information Systems (AMCIS), San Francisco, CA, 2009
  • Wang, Y. K. and Datta, P., Investigating the Roles of Virtual Experience in Consumer’s Online Decision Making, Proceedings of the Americas Conference on Information Systems (AMCIS), Keystone, CO, 2007
  • Wang, Y. K. and Datta, P., Understanding IS Continuance: A Technology Commitment Perspective, Proceedings of the International Conference on Information Systems (CIS), Milwaukee, WI, 2006
  • Wang, Y. K. and Datta, P., Online Decision-Making in VR Application Environments, Proceedings of the Americas Conference on Information Systems (AMCIS), Omaha, NE, 2005
  • Croasdell, D. and Wang, Y. K., Virtue-Nets: Toward a Model for Expanding Knowledge Networks, Proceedings of the 37th Annual Hawaii International Conference on System Science (HICSS), Big Island, HA, January 2004

Book Chapter

  • Croasdell, D. and Wang, Y. K., Virtue-Nets: A Paradigm for Supporting and using Knowledge Networks, The Encyclopedia of Knowledge Management, 2004

Fundamentals of Programming (C#.NET)

This course teaches the fundamentals of business programming logic, user interface and software design methodologies, and application development environments. The ability for programmers to employ systematic methodologies and/or logical modeling techniques is crucial to designing viable software solutions for today’s business problems. Students will translate their logical and graphical design solutions into well-documented, structured programs.

More specifically, students learn the basics of event-driven programming using Windows-based C# projects created within the Microsoft Visual Studio environment. A major emphasis is placed on learning the Visual Studio integrated development environment (IDE), windows forms controls and basic program control, culminating in usage of arrays, functions and basic database access skills.

Introduction to Web Development

This course teaches participants how to develop Web pages and Web sites using HTML 5, CSS 3, and basic JavaScript methods. The goal of this course is to provide participants with practical skills as well as concepts that are necessary in developing static Web pages and client-side controls. This course also prepares participants for advanced courses, such as Web application development courses with dynamic pages and server-side controls.

This course will take a hands-on approach, which means that participants are expected to spend a significant amount of time on hands-on projects. This course may also involve lectures, discussions, and a few case studies. There will be a business ready project (BRP) (including a presentation and a deliverable) at the end of the semester. The purpose of the BRP is to assess participants’ overall knowledge and skills in the development of an enterprise-level web application. The requirements of BRP will be announced in class.

This course requires significant time commitment. On average, participants are expected to spend 6 or more hours each week (in addition to the class time) on assignments and projects. More time will be required in some weeks than others.

Introduction to Data Analytics

This course is designed for upper level undergraduate students and graduate students in business programs with strong interest in data analytics. This course will introduce concepts, tools, and methods related to data collection, cleaning, processing, analysis, and visualization for business operations. Students in this class will benefit from the hands-on teaching style and real world cases and examples. Topics of this course include: statistical methods, IBM SPSS software package, statistical package R, Python programming language, MySQL database, and other big data related tools and topics. This course is intended for students who plan to seek data analytics related jobs or apply for graduate schools in information systems and/or data sciences. Students who wish to improve academic research skills may also benefit from this course.

Students are expected to have taken at least one intro level programming course and one college level statistics course prior to taking this course.

Research Methods

This course is a research seminar course designed for students who are interested in conducting scholarly research in business and social sciences fields. This course balances the requirements of theory acquisition and application in social sciences research. Students are expected to extensively review the literature and apply the knowledge to an academic research project. Topics of this course include: introduction to academic research, academic writing, topic identification, literature review and critique, hypotheses development, empirical methods, data collection and analysis, and research presentation. This course is intended for students who plan to apply for graduate schools in business and social sciences fields. Students who wish to improve academic writing skills may also benefit from this course

Database and Objected Oriented Programming

With the rapid development of computer technologies and wide application of information systems, increased amount of business information needs to be stored and processed every day. Information storage and processing have become a critical issue for many businesses. The course teaches participants how to use Microsoft SQL Server 2012 to store, organize, query, search, and analyze information. In addition, this course also teaches how to create database supported applications using objected-oriented languages such as C#.NET to develop database supported applications.

Advanced Web Development

This course teaches advanced Web development concepts using JavaScript, with the support of HTML, CSS, C#.NET, ADO.NET, AJAX, etc. Students shall learn to use JavaScript to develop client-side special effects. Students shall also be introduced to using C#.NET and ADO.NET to develop Web pages with back-end database support, such as data entry, manipulation, query, authentication, etc. Students shall learn to create a web application that has the potential to be applied to the real world business environment.

Students must have taken Introduction to Web Programming or have some knowledge and skills in HTML/CSS before taking this course. Please discuss with the instructor if you are not sure about your prerequisite qualifications.

Systems Analysis and Design

The analysis of an organization and the subsequent design of computer systems to meet business requirements is at the heart of the information systems (IS) field. This course addresses the multi-phased process for developing information systems by following the systems development life cycle (SDLC), although alternative methodologies will also be introduced (e.g., object-oriented methodology). The course concentrates on methods, techniques, and tools used to determine information requirements and to document these requirements in a thorough and unambiguous form. The course introduces computer-aided software engineering (CASE) technology, and students learn the discipline of systems analysis and logical design through a real-world project approach.

Information systems have long been used to automate processes and improve organizational productivity. Managers are currently employing business process reengineering, organizational downsizing or rightsizing, total quality management, and a host of other management techniques, which utilize information systems as the engine of productivity and the enabler of organizational change and competitive advantage. Now more than ever, the strategic management of information systems becomes the key. Consequently, the purpose of this course is to help you learn the knowledge, skills, methodologies, techniques, tools, and perspectives essential to successfully conceptualizing and designing information systems in conjunction with team-members.

Broadly speaking, there are three important aspects of this course. First, because systems development is firmly rooted in an organizational context, this is not merely a "technical" or "computer" course. Remember, this is a "business" course which involves the application of technical skills. Systems development is increasingly becoming more strategic and intertwined with the social systems in organizations, so this course will have a "strategic business" and "sociotechnical" rather than a purely technocentric perspective.

Second, it must be noted that success in systems analysis and design requires not only skills in systems methodologies and techniques, but also in the management of people and projects. Thus, this course will focus on the roles, responsibilities, and mindset of the systems analyst as well as the systems project manager rather than those of the programmer. Third, at a very fundamental level systems development involves identifying problems/opportunities in the worlds of certain stakeholders, solving problems and communicating problem diagnoses and solutions to others. You will do a great deal of communicating -- speaking, writing, critical thinking, and relationship management in this course. In fact, these may be the most important aspects of this course.

Electronic Commerce

Over the past two decades, one of the most important changes to our day-to-day life is the rapid growth of electronic commerce (e-commerce). Based on computer and networking technologies, e-commerce features transactions and payments over the Internet, which significantly changes the way we do business.

In addition to the Web-based e-commerce with which we have been familiar, the recent emergence of Web 2.0 expanded the concept of e-commerce from online trading to social networking and social computing. As the topics of e-commerce span from technology to social relations, e-commerce becomes an interdisciplinary area covering a wide range of areas, such as computer networking, Web development, marketing strategy, consumer behavior, and many other technical and social issues. This course is designed to introduce the fundamental topics of e-commerce as well as emerging technologies so that participants will have an overview of the modern e-commerce

This course also brings in an entrepreneurship perspective and approaches electronic commerce from strategic and technical viewpoints. Student will be expected to propose a business plan and prepare a prototype of e-commerce application for an e-business.

Degrees and Credentials

Ph.D. in Business Administration, Washington State University, 2008
Thesis Field: Information Systems
Supporting Field: Psychology

M.B.A. in Information Systems and Finance, Washington State University, 2006
Concentration: Management Information Systems
Concentration: Finance

B.Eng. in Telecommunication Engineering and Intellectual Properties Laws, Shanghai University, China, 1996
1st Major: Telecommunication Engineering
2nd Major: Intellectual Property Laws

China's Bar Qualification granted by the Ministry of Justice, People's Republic of China, 1997

Academic Experience

Associate Professor with Tenure, 2014 – present
Division of Management and Education
University of Pittsburgh at Bradford

Visiting Professor of Business, 2013 – present
SILC Business School
Shanghai University, China

Chair, Academic Technology Committee, 2013 – present
Member, Advisory Committee to the President on Diversity, 2014 – present
Member, General Education Assessment Committee, 2014 – present
Coordinator, SHU-SILC Summer Programs
University of Pittsburgh at Bradford

Assistant Professor, 2008 – 2014
Division of Management and Education
University of Pittsburgh at Bradford

Instructor/Graduate Assistant, 2003-2008
Carson College of Business

Industry Experience

Technical Sales Manager, South and East China, 2001 – 2002
Schmid Telecom AG, Shanghai Office, China

Project Manager, East China, 2000 – 2001
Glenayre Electronics Inc., Shanghai Office, China

Wireless System Engineer, 1998 – 2000
Ericsson China Ltd., Shanghai, China

Wireless System Support Engineer, 1996 – 1998
China Unicom, Shanghai, China

Contact Information

Swarts Hall 157

Division of Management and Education
University of Pittsburgh at Bradford
300 Campus Drive
Bradford, PA 16701

Email: ykw@pitt.edu
Phone: (814) 362-5142
Fax: (814) 362-5071